Content can be easy!

Time to brag a little! You have amazing patients that will tell others how great you are. Let them! Share their review, tag them if possible, and THANK THEM! Followers are looking for social proof, they need to hear from your patients. You can share a team member photo but even better is a photo with the patient. Ask your patients to take photos with you!!

They almost always say yes. 

Did your Hygienist or Dental Assistant have birthday? Graduate? Married? Or just have a great day? 

I want to know! What was it and why was it so great. Share! 

Followers want to know you. Let them. Get to know them just like you do with your patients. 

This can be hard for some teams. But it's worth it! I promise!

Your followers want to see that you are "human". They want to feel comfortable in your office and seeing you, and your team, being "real" does just that. 

Tell a joke, show a silly dental video, have your team make a trending reel.

Get outside your comfort zone and have fun!

Show it off! You have some amazing smile transformations. Let me see them. 

Your followers need to be told why they should see you and Before and After photos are a great way to do just that. 

Show your work, process, and team. Convince me that I need a new smile with these transformations. 

What happened today that will WOW me? Did you have a great visit with a new patient? Got new equipment? Do you have a new product or procedure that you offer? 
What is it? Tell your followers. Noone wants to go to a dentist that is stuck in the past and not advancing with technology. 

Get me in the chair by telling me how it will be better and easier. 

Do you have some last minute or open appointments tomorrow?

IG Stories is a great place to share and ask for patients to schedule. 

How often do you have patients calling for appointments for today, or they forget to call. Get in their feed and remind them!